Apple has once again topped the list of 100 Most Valuable Brands released every year by Interbrand. The Cupertino-based giant was rated as the most valuable brand for the fifth consecutive year. Interbrand’s 100 Most Valuable Brands list saw technology firms doing really well. Google and Microsoft were the second and third respectively in the list. Amazon, Samsung, and Facebook were ranked fifth, sixth, and eighth respectively. In the top 10 list, IBM was the tenth brand.
“Half of the ten brands at the top of the Best Global Brands 2017 list are in the technology sector-Apple, Google, Microsoft, Samsung, and Facebook. Each one of these brands either moved up on the list or stayed in the same place, which is a testament to their continued momentum. Yet all of these businesses do much more than just create cool new technology,” noted Interbrand.
Apple has been valued at $184 billion while Google at $141 billion. Microsoft, on the other hand, has been valued at $79 billion. Some of the non-technology brands that made it to top 10 list include Coca Cola, Toyota, and Mercedes-Benz.
The Best Global Brands list by Interbrand includes 15 technology companies out of the 100 which is just behind automotive industry that had 16 brands in the list. “The top 10 brands hold 42 percent of the best global brands total value,” noted Interbrand.
The new list included 16 brands that achieved double-digit percent growth this year. Facebook topped with a growth of 48 percent compared to last year, and it was valued at $48 billion. Amazon also showed strong growth percentage with 29 percent, and was valued at $64 billion. Among technology companies, Huawei also showed double digit growth of 14 percent, and was valued at $6 billion.
Interbrand also included some of the new companies that have managed to make it to the list like Netflix which was ranked at 78.
“Over half of the Best Global Brands are from the Automotive, Technology, Financial Services, and FMCG sectors,” noted Interbrand.